The principal interests of NWS Holdings Charities Foundation are in the areas of community welfare, environmental protection, education and health care.

Funding targets

Priorities are given to:

• Direct funding rather than funding through third parties
• Specific projects that have clear objectives rather than general funds
• One-off programmes rather than ongoing recurrent expenditures
• Registered voluntary or charitable organizations
• Creative and unique projects which are short of funds
• Projects that can involve NWS Volunteer Alliance members
  

Priorities are NOT given to:

• Individuals
• Overseas organizations
• Political projects
• Compliment advertising